Cabin Interiors
Delta Air Lines × New Territory
Delta One suite.
Design-development CGI for the Delta One suite — visualising the cabin concept during the early stages of the programme.
Design-development CGI for the Delta One suite — visualising the cabin concept during the early stages of the programme.
Delta's premium cabin programme represents a complete redefinition of the airline's onboard experience — led by New Territory as strategic brand experience partner, evolving Delta from a transport provider into a hospitality-led brand across a fleet of 900 aircraft.
We supported the design-development phase of the Delta One cabin, producing CGI that visualised the suite concept for stakeholder review and design evaluation. This was the exploratory work that helped the design team assess spatial relationships, material directions, and the overall cabin language during the early stages of the programme.
The suite was still in design development. Every render had to be precise enough to inform design decisions — communicating spatial relationships, material quality, and lighting conditions at a stage when the physical product didn't yet exist.
The CGI needed to evolve with the design — adapting as materials, finishes, and configurations were refined through the programme.
The Delta One programme has evolved through multiple stages since the airline introduced the first all-suite business class in US aviation in 2017. The design-development work shown here represents an early phase of that ongoing evolution. Selected programme coverage:
New Territory — Delta Air Lines brand experience Delta News Hub — Next generation Delta One suite One Mile at a Time — New Delta One suites unveiled APEX — Delta One suite and A330 expansion
If you have a cabin reveal, livery launch or new aircraft programme on the horizon, the visual work starts now — not at first delivery.