Case Study: Arteconi CGI & Inspired & Co – Phnom Penh Duty Free Visualisation for Avolta

Overview

In late 2023, Arteconi CGI partnered with London-based design studio Inspired & Co to support Avolta's bid for the duty-free retail spaces at Phnom Penh's Techo International Airport. The project encompassed the creation of 40 high-fidelity CGI visualizations to showcase the extensive commercial areas, including both Arrivals and Departures duty-free zones, as well as a series of smaller gate stores.

Project Scope & Challenges

  • Scale & Complexity: The project involved visualizing a large-scale retail environment within a compressed timeline, necessitating efficient workflows and rapid iteration.

  • Concurrent Design Development: Design elements were evolving alongside the CGI production, requiring Arteconi CGI to adapt in real-time to incorporate ongoing changes.

  • Limited References: As the terminal was under construction, available references were limited to renders sourced online. Arteconi CGI had to reverse-engineer the environment to ensure accuracy and visual cohesion. LinkedIn

Strategic Value Delivered

  • Enhanced Tender Submission: The high-quality CGI visualizations provided a compelling visual narrative that strengthened Avolta's proposal to the airport authorities.LinkedIn

  • Design Validation: The visualizations facilitated stakeholder engagement and approval processes by accurately depicting the proposed retail spaces.

  • Operational Efficiency: Arteconi CGI's internal library of airport-specific 3D assets expedited the modeling process, ensuring timely delivery without compromising on quality.

Outcome

While Avolta did not secure the concession at Techo International Airport, the collaboration between Arteconi CGI and Inspired & Co resulted in a comprehensive and visually compelling tender submission. The project demonstrated Arteconi CGI's ability to deliver high-quality visualizations under tight deadlines and evolving design parameters.

This collaboration exemplifies how strategic visual storytelling and agile design integration can drive successful outcomes in competitive tender environments.

Interior of a modern airport shopping area called Cambodia Quarter, with various shops and people walking with luggage.
Interior of Cambodia Quarter store in a shopping center with people browsing products, colorful displays, and decorated columns.
Modern airport duty-free shop with shoppers, large red luggage, and green foliage on the ceiling.
People taking a selfie outside an airport duty-free store with alcohol displays.
Retail area called "Cambodia Quarter" with people walking and shopping, featuring decorative displays, plants, and colorful merchandise.
Entrance of a duty-free shop at an airport with travelers browsing and shopping, displaying shelves with chocolates and confectionery products, and a sign reading 'Duty Free Techo International Airport.'
Interior of a modern beauty store called "Gallery Beauty," featuring vibrant decor, displays of various beauty products, and several people browsing items. A woman with a hat and sunglasses walks past with a suitcase.
Modern airport duty-free shop with luxury brands, greenery, and people shopping.
Modern airport duty-free store with people shopping for sunglasses and jewelry, featuring brands like Swarovski and Pandora.
Duty-free shop at airport with luxury brands and customers browsing.
Airport shopping area featuring luxury brands, travelers browsing
Storefront of a high-end shop named 'Beyond' with people entering and exiting; features modern decor and a luxurious interior.
Luxurious lounge area with gold geometric structure, modern furniture, and people interacting, including a man with a suitcase. Alcohol bottles displayed on marble pedestals.
Luxurious cognac boutique with golden interior, showcasing Rémy Martin products. People are browsing and interacting, with a modern, elegant design and display of bottles.
Interior of Techno International Airport duty-free shopping area with passengers walking, various brand displays, and architectural details.
Duty-free shop at Techo International Airport featuring tobacco products and promotional offers; travelers with luggage and shopping bags.
Duty-free shop at Techo International Airport with several people browsing and pulling luggage.
A duty-free store at an airport terminal with travelers walking by, one carrying a suitcase. The store has displays of liquor and tobacco products, along with vibrant artwork and promotional signs.
Duty-free shop at Techo International Airport with various cosmetic brands and shoppers.
Duty-free shop at an airport with people browsing and products displayed, including liquor and tobacco.
Duty-free shop at an airport with people shopping and walking with luggage.
People shopping in a modern duty-free store with colorful displays and luggage trolleys.
Modern beauty store with interactive displays and digital screens, featuring cosmetics and skincare products, with people exploring the space.
A modern airport duty-free shop with decorative elements, including a large pink flower centerpiece, potted trees, and shopping displays. People are walking and browsing products under a ceiling adorned with red lanterns.
Interior of a duty-free shop at an airport with various products on display and people shopping, decorative red lights and wicker structures.
Modern airport duty-free shop with a red tree centerpiece, decorative lighting, and travelers browsing products.
Modern duty-free shop interior with cosmetics and souvenirs
Interior of a modern duty-free shop at an airport, featuring elegant architecture, digital displays, red lantern decorations, and travelers browsing a variety of products including drinks and other merchandise. Several people are seen shopping and wa