Case Study Arteconi CGI & Inspired & Co – Perth Duty Free Visualisation for Avolta

Overview

In Autumn 2023, Arteconi CGI partnered with London-based design studio Inspired & Co to support Avolta's bid to renew and expand its duty-free operations at Perth Airport. The project encompassed the creation of high-fidelity CGI and 3D animations for approximately 3,000 square meters of retail and food & beverage space across Terminals 1 and 3. These visualizations played a pivotal role in Avolta securing a contract extension through 2031, marking a significant milestone in their Asia-Pacific strategy. Moodie Davitt Report

Project Scope & Challenges

  • Scale & Complexity: The project involved visualizing a large-scale retail environment within a compressed timeline, necessitating efficient workflows and rapid iteration.

  • Concurrent Design Development: Design elements were evolving alongside the CGI production, requiring Arteconi CGI to adapt in real-time to incorporate ongoing changes.

  • Comprehensive Modeling: A full 3D model of the entire environment was developed to allow flexibility in creating various perspectives and accommodating potential additions such as walkthrough animations or 360° virtual tours.

Strategic Value Delivered

  • Enhanced Tender Submission: The high-quality CGI and animations provided a compelling visual narrative that strengthened Avolta's proposal to Perth Airport authorities.

  • Design Validation: The visualizations facilitated stakeholder engagement and approval processes by accurately depicting the proposed retail spaces.Moodie Davitt Report

  • Operational Efficiency: Arteconi CGI's internal library of airport-specific 3D assets expedited the modeling process, ensuring timely delivery without compromising on quality.

Outcome

Avolta successfully secured a seven-year extension of its duty-free contract at Perth Airport, extending operations through 2031. The revamped retail spaces, designed with sustainable principles and integrated technology, aim to redefine the travel retail experience for passengers. Avolta World

This collaboration exemplifies how strategic visual storytelling and agile design integration can drive successful outcomes in competitive tender environments.

Interior of Perth Duty-Free store at an airport, with travelers and luggage, products on display, and a large "Welcome Perth" sign.
Perth airport duty-free shop entrance with 'Welcome Perth' sign, travelers with luggage, and shelves of merchandise.
Perth duty-free store interior at an airport with travelers and promotional displays.
Interior of a modern duty-free store in an airport with sections for perfumes and spirits, including brands like Bombay Sapphire and Chanel. Displays of liquor bottles and cosmetics are visible, with several people browsing.
Interior of a luxury duty-free store with perfume and sunglasses sections.
Interior of Perth Duty-Free store with shelves of liquor and shoppers.
Modern duty-free store interior with elegant lighting, wine displays, and luxury products. Shoppers browse shelves under artistic ceiling installations. Prominent brands and upscale decor are visible.
People shopping in an airport whiskey store with displays and shelves of various whiskey brands.
Interior of a modern duty-free shop in an airport featuring cosmetics and skincare displays, with people browsing the products and decorative ceiling accents.
Interior of an airport terminal with a Wolfgang Puck Kitchen + Bar and Grab & Go section. Passengers are seated and walking with luggage.
Airport café and bar with travelers and tables, plants, and hanging lights, located next to large windows showing parked airplanes.
Airport lounge with cafe and seating area, passengers relaxing and ordering, airplane outside window.
Interior view of an airport seating area with a restaurant. People are walking with luggage. Visible signage includes "Schnitz" and "Wolfgang Puck Kitchen + Bar." The decor includes wooden furniture and a green plant wall.
Interior of a modern retail store, with a wine and liquor section featuring brands like Malibu and Jägermeister, alongside electronics displayed with "JB Hi-Fi" branding, and customers browsing.
Wolfgang Puck Kitchen + Bar interior with seating and counter service area, modern design with greenery and lighting elements, people dining and being served.
Interior of a modern liquor store with customers browsing and shopping, featuring well-lit shelves stocked with various gin and other spirits, and a bright promotional sign offering a discount deal.
Airport terminal with seating area, people sitting and walking, restaurants "Schnitz" and "Wolfgang's Kitchen" visible, modern interior design, large sign displaying "Hand Made - Pan Cooked."
Shoppers in a modern retail store with various beauty brands displayed, including Aesop, L'Occitane, and Huda Beauty, under stylish ceiling decor.
Interior of a luxury liquor store with elegant design, featuring illuminated shelves stocked with various high-end spirits. Customers browse the displays, with sections dedicated to brands like Hennessy and Martell. Modern lighting fixtures and styli
Liquor store interior with colorful displays and a cocktail bar section, featuring various bottles of gin, vodka, and other spirits. People are shopping and interacting with the bar area. Modern lighting and decor enhance the vibrant atmosphere.
Interior of a luxury cosmetics store with Chanel, Dior, and Estée Lauder displays, customers browsing products, and modern ceiling decorations.
Interior of a modern cosmetics store with shelves of beauty products, brand displays, and people shopping. Ceiling decor features wave designs, and there's a mix of lighting and digital screens.
Modern indoor market named "Perth Street Market" with colorful signage, various products on shelves, and people shopping.
Interior of a luxury watch store called "The Art of Time" with displays of watches and people shopping inside.