Airport duty-free store with various alcohol displays and passengers walking with luggage.

Case Study: CGI Visualization for Belgrade Duty Free at Nikola Tesla Airport

Project Overview

In 2022, Arteconi CGI collaborated with London-based design studio Inspired &Co. to support Avolta (formerly Dufry) in securing a seven-year duty-free concession at Belgrade Nikola Tesla Airport. The centerpiece of this initiative was a 3,500 square meter walk-through retail space, designed to offer travelers a distinctive and immersive shopping experience. Avolta World

Objectives

  • Visual Communication: Produce high-quality CGI renderings, 360° views, and cinemagraphs to effectively convey the design concept to stakeholders.

  • Tender Support: Enhance the tender submission by providing compelling visual materials that showcase the proposed retail environment.

  • Design Realization: Assist in translating Inspired &Co.'s innovative design into a virtual representation that aligns with Avolta's vision for the space. LinkedIn

Challenges

  • Tight Deadlines: The project required quick turnarounds to meet tender submission timelines.

  • Large Retail Space: The expansive 3,500 sqm area demanded detailed and accurate visualizations.

  • Evolving Designs: Design adjustments continued up to the delivery stage, necessitating flexibility and adaptability in the visualization process. LinkedIn

Solutions

To address these challenges, Arteconi CGI leveraged its scalable team and extensive library of 3D models spanning various retail categories. This approach enabled efficient production of visual materials, including: LinkedIn

  • Photorealistic Renderings: High-fidelity images capturing the essence of the proposed retail space.

  • 360° Views: Interactive panoramas allowing stakeholders to virtually explore the store layout.

  • Cinemagraphs: Animated visuals highlighting key design elements and customer experiences.

These deliverables effectively communicated the design intent, facilitating stakeholder engagement and decision-making.

Outcome

The collaborative effort culminated in Avolta securing the duty-free concession at Belgrade Nikola Tesla Airport. The new retail space features multiple hospitality offerings, including a Welcome Cafe, Rakia Bar, and the Mind Body Soul Cafe, as well as an Apple concession and a pre-owned accessory section. The interior design, characterized by dramatic color schemes and innovative lighting, has been lauded as a benchmark in duty-free retail environments. Getty Images LinkedIn

This case study exemplifies the impact of strategic CGI visualization in supporting tender processes and bringing ambitious retail concepts to fruition.

Bar area in modern shopping center with people socializing, surrounded by shelves of bottles and retail shops in the background.
Shopping area with a barber shop display
Interior of a modern airport retail area with stores like Hudson and Apple, featuring digital displays, customers browsing products, and people walking with luggage.
People shopping at a Hudson store in a modern airport setting with shelves of snacks, magazines, and drinks.
Interior of a Belgrade airport duty-free shop with travelers and products.
A modern airport retail store with a "Mind. Body. Soul." section, featuring shelves of products under signs saying "Relax," "Feel Better," and "Focus." People are shopping and walking with suitcases. There's a sales counter labeled "Please Pay Here,"
Modern shopping mall with sunglasses store featuring a large display with sunglasses and people browsing. A geometric rabbit sculpture and large strawberry decoration are also present. Ceiling has hexagonal lights and people walk with luggage.
Interior of a modern cosmetics store with "Stop & Glow" sign, makeup displays, shelves of products, various customers shopping, and a woman pulling a suitcase.
A modern shopping mall interior featuring a store called 'The Barber Shop' with an illuminated sign and wooden accents. Colorful butterflies decorate the entrance of another store named 'Aura.' People are shopping and walking, one woman is pulling a suitcase, and another person is on a phone. Bright lighting and stylish decor are visible throughout.
Perfume store with 'Aromes et Parfums' sign, customers browsing fragrance displays.
Travel retail store interior with cosmetic and fragrance displays, featuring various brands and promotional signage. People shopping and browsing products.
Cosmetics section in a retail store with various brand displays, including Chanel, Dior, and Lancôme. People are browsing products and interacting in a modern, well-lit environment.
Interior of an airport duty-free shopping area with people browsing, a cafe, and various stores, including cosmetics and a bar. Overhead signs read 'Belgrade Duty Free.'
People walking in an airport terminal with large illuminated letters spelling 'BELGRADE' on the wall.
Interior airport scene with a Belgrade Duty-Free store. People with luggage walk by. A woman pushes a stroller near a large decorative wall with geometric designs and cityscape background.
Duty-free shop interior at an airport with liquor displays, a vintage car with Belgrade duty-free branding, and a large digital advertisement for Bombay Sapphire gin. Shoppers are browsing various products in the store.
Large illuminated letters spelling "BEOGRAD" on a textured wall in a modern interior setting.